ElevenLabs, the voice AI company valued at $11 billion, has quietly released ElevenMusic, a new iOS app that allows users to create AI-generated music and discover tracks made by others. The app launched on April 1, 2026, after being listed on the App Store for several weeks, marking the company's aggressive expansion beyond voice technology into the broader creative AI market .

What Does ElevenMusic Offer Free Users?

ElevenMusic is currently free to download and use, with a generous daily allowance for casual creators. Users can generate up to seven songs per day using natural language prompts, meaning they can describe what they want in plain English and the AI will compose music accordingly. The app also lets users customize song length, decide whether to include lyrics, and select writing styles to match their creative vision .

Beyond creation, the app functions like a music discovery platform. Users can browse songs created by others and remix them using text prompts, though these remixes count toward their daily seven-song limit. The platform includes curated features such as live stations, pre-created albums, and daily mixes organized by mood, including Focus, Energy, Relax, Late Night, Cosmic, and Chill categories .

How to Get Started with ElevenMusic

• Free Tier Creation: Generate up to seven songs daily using text prompts, customize song length and writing style, and experiment with different moods and genres without paying anything
• Pro Subscription Access: Upgrade to the $9.99 monthly or $95.90 annual Pro tier to create up to 500 tracks every month, access over 500 GB of storage space, and unlock all available styles and moods
• Discovery and Remixing: Browse top charts, trending songs, and new releases to find inspiration, then remix existing tracks with your own text prompts to create variations within your daily limit

Why Is ElevenLabs Making This Strategic Move?

ElevenLabs' entry into music generation reflects a broader strategy to diversify beyond voice technology before the market commoditizes. The company raised a $500 million Series C funding round in February 2026 at an $11 billion valuation, giving it substantial resources to expand into adjacent creative markets . By building music generation capabilities, ElevenLabs aims to create a moat around its business and reduce dependence on a single product category.

The company has been building toward this moment for months. Last August, ElevenLabs released its first music-generation model, which the company claimed was commercially safe for professional use. Earlier this year, the company partnered with top music producers to release an album created with AI assistance, demonstrating the viability of the technology for serious creative work .

ElevenLabs has also been expanding its creative toolkit more broadly. The company recently released a comprehensive creative tool that handles ad generation, voice-overs, translation, image generation, video making, voice cloning, sound creation, and more. This positions ElevenMusic as part of a larger ecosystem rather than a standalone product .

What's Next for ElevenLabs' Music Ambitions?

The company is actively hiring for a consumer marketing role focused specifically on growing its music vertical, suggesting this is a priority area for expansion. ElevenLabs may also offer royalty programs or other incentives to encourage users to create more music on the platform, similar to how the company has approached its ElevenReader platform for audiobook distribution .

The broader context matters here. Creative institutions are increasingly teaching students to work with AI music tools like Suno and Udio, recognizing that fluency with these technologies is becoming a professional requirement. A study conducted by Ringling College of Art and Design in late 2023 found that 70% of students felt "somewhat" or "extremely" negative toward AI, yet institutions continue pushing AI literacy as essential preparation for future creative careers .

ElevenLabs' move into music generation also reflects the rapid maturation of AI music tools. Models like Suno and Udio have already demonstrated the ability to generate music that sounds like popular human artists, raising both opportunities and concerns about copyright and artist displacement. By entering this space with a free app, ElevenLabs is betting that user acquisition and engagement will drive long-term value, even if the immediate revenue comes from the Pro subscription tier.

The launch of ElevenMusic signals that the AI music generation market is becoming increasingly competitive and mainstream. What started as a niche capability is now a feature that major AI companies are integrating into their platforms, suggesting that AI-generated music will become as commonplace as AI-generated text and images within the next few years.