ElevenLabs has partnered with the San Francisco Giants to deploy AI voice and audio technology throughout Oracle Park, becoming the Presenting Sponsor of the Champions Suite and introducing real-time AI-powered fan support for ticketing, merchandise, food ordering, and ballpark information. The multi-year agreement represents one of the first major sports partnerships for the AI voice company and signals how professional sports organizations are moving beyond traditional sponsorships to integrate emerging technology into fan experiences.

Why Is a Voice AI Company Sponsoring a Baseball Team?

At first glance, a partnership between an artificial intelligence research company and a Major League Baseball franchise might seem unusual. But the Giants saw a strategic opportunity to connect with their growing international fanbase while improving operations at Oracle Park. The team has spent decades building deep local roots in San Francisco, yet baseball's global reach continues to expand, creating a need for technology that can bridge language and cultural barriers .

ElevenLabs builds AI voice and audio technology used by millions of people and thousands of businesses worldwide. The platform enables organizations to create lifelike AI voices, deploy voice-powered agents, translate and dub content across 70 plus languages, and integrate advanced speech capabilities into their products and operations . For the Giants, this breadth of capability opened new possibilities for how they could serve fans.

"What stood out about ElevenLabs is the breadth and flexibility of the platform, which gives us new ways to connect with our diverse fanbase across languages, formats, and types of content," said Bill Schlough, Giants Chief Information Officer.

Bill Schlough, Chief Information Officer at San Francisco Giants

How Will AI Voice Technology Actually Work at Oracle Park?

• Real-Time Fan Support: AI voice agents will handle ticketing inquiries, merchandise questions, food ordering, and frequently asked questions about the ballpark, reducing wait times and improving customer service efficiency.
• Live Dubbing and Multilingual Audio: In-game activations will feature live dubbing and multilingual audio experiences, allowing international fans to enjoy broadcasts and announcements in their preferred languages.
• Operational Optimization: Beyond fan-facing applications, the Giants will use ElevenLabs technology to streamline internal operations and enhance how they communicate with their diverse audience across different formats and content types.

The partnership goes beyond simply adding a new sponsor logo to the ballpark. The Giants are treating this as a genuine technology integration that touches multiple aspects of the fan experience. From the moment someone buys a ticket online to the moment they order food at their seat, AI voice agents powered by ElevenLabs will be working in the background .

For international fans watching from home or traveling to San Francisco for games, the live dubbing and multilingual audio features could be particularly valuable. Baseball has a passionate global following, and the Giants recognize that language barriers shouldn't prevent fans from fully enjoying the experience at Oracle Park or through broadcasts .

What Does This Partnership Signal About Sports Tech?

The Giants have a well-documented history of innovation. The organization has been named Sports Organization of the Year by Street and Smith's Sports Business Journal, Organization of the Year by Baseball America, and ESPN's Sports Humanitarian Team of the Year in the past decade . Oracle Park itself is the only ballpark in the country to have earned Silver, Gold, and Platinum LEED certification for an existing building, demonstrating the organization's commitment to environmental sustainability and forward-thinking practices.

This ElevenLabs partnership fits naturally into that pattern. Rather than waiting for AI voice technology to become mainstream in sports, the Giants are actively experimenting with how it can solve real problems: serving fans in multiple languages, reducing friction in customer service, and creating new in-game experiences. The partnership also positions ElevenLabs as a serious player in enterprise AI applications, moving beyond consumer-facing voice tools into mission-critical business operations .

"The Giants have spent decades building a deep and authentic connection with their fans, and that's exactly the kind of foundation our technology is designed to enhance," said Mati Staniszewski, Co-founder of ElevenLabs.

Mati Staniszewski, Co-founder of ElevenLabs

The announcement suggests that other sports organizations may be watching closely. If the Giants successfully deploy AI voice agents and multilingual features without disrupting the fan experience, other teams could follow suit. This could accelerate the adoption of voice AI in sports venues across North America and internationally.

Additional partnership details regarding specific activations, programming, and community initiatives will be announced over time, according to the Giants . The organization has indicated that this is just the beginning of what they plan to explore with ElevenLabs technology, suggesting more announcements are coming as the partnership develops.