Hilbert, an AI startup backed by Andreessen Horowitz (a16z), just raised $28 million in Series A funding to help companies automate their most critical growth decisions. The round, led by a16z, marks the firm's continued confidence in the company after leading its $17 million seed round in February 2026. With total funding now exceeding $45 million, Hilbert is positioning itself as a bridge between raw business data and actionable intelligence .

What Problem Does Hilbert Actually Solve?

Most companies sit on mountains of customer data but struggle to extract meaningful insights from it. Hilbert's platform connects data across teams and uses deep learning to structure that information in ways AI models can understand. The system then recommends specific actions, complete with projected dollar impacts. This isn't just analysis for analysis's sake; it's designed to drive measurable business outcomes .

The company targets B2C (business-to-consumer) businesses where understanding customer behavior directly translates to revenue. Early adopters tell the story: Walmart uses Hilbert to understand shopper needs and drive targeted actions. Other customers including FreshDirect, Blank Street, and Levain have signed contracts ranging from hundreds of thousands to millions of dollars, suggesting strong enterprise demand .

"It's all about learning from your company deeply," stated Nazli Tan, Hilbert's founder, emphasizing the need for systems that go beyond mere analysis.

Nazli Tan, Founder of Hilbert

How Does Hilbert's Pricing and Adoption Model Work?

• Pricing Structure: Hilbert scales its pricing based on company size and data volume, making it accessible to businesses of different scales while capturing more value from larger enterprises.
• Customer Base: The startup has attracted major retail names like Walmart alongside smaller, high-growth companies like Blank Street and Levain, indicating broad appeal across the retail and food service sectors.
• Contract Values: Customer contracts range from hundreds of thousands to millions of dollars, demonstrating that enterprises see significant ROI potential in automating growth decisions.

Why Is a16z Doubling Down on Hilbert?

a16z's decision to lead both the seed and Series A rounds signals confidence in a specific thesis: AI's next frontier isn't just about building better language models or chatbots. It's about embedding AI into the core workflows of existing businesses to automate decisions that directly impact revenue. This aligns with a16z's broader investment strategy in enterprise AI tools that solve tangible business problems rather than chasing consumer trends .

The timing also matters. As enterprises move beyond experimenting with AI and toward production deployments, they need tools that can connect disparate data sources, apply machine learning intelligently, and recommend actions with confidence. Hilbert sits at that intersection, which explains why major retailers are already paying millions for access .

This investment underscores a growing reality in the AI landscape: the companies winning enterprise deals aren't necessarily the ones with the most impressive AI models. They're the ones solving specific, high-value business problems. For Hilbert, that problem is automating the decisions that drive customer acquisition, retention, and lifetime value. With $45 million in total funding and major retailers as customers, the startup is positioned to prove that thesis at scale.